We placed marketing placements in two pieces of content. The former is a famous series on the Freestyle FC channel called "Football Myths," of which 4 episodes have already been released. Here, we placed a 30-second commercial spot within the first minute of the content. Given the engaging nature of the video, we knew the content could handle relatively any advertisement at this point, so we didn't over-complicate the creative. A simple description of the promotion; sometimes that’s enough. As for the Shorts content, we envisioned them as a series titled "Secret Football Pitches." We visited pitches in and around Budapest that are free to use and have unique characteristics. These were released every two weeks, meaning viewers encountered them continuously over a 6-week period. We should note that not running ads for these contents was a missed opportunity, as there were conversion numbers that could have validated a precise advertising option, namely boosting.