There is a saying that we didn't start yesterday, and that holds true for this partnership. We have been working on a project basis with the Hungarian Football Federation since 2018 and with the German brand adidas since 2008. We have over 40 successful projects behind us, but now let’s look at the 2026 kit launch. Our task is to invite as many football fans as possible to the kit launch event and spread the word about the new, special jersey.
TOGETHER WE ACHIEVED
organic viewers
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original content
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autograph from Rossi distributed
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reach in post-communication
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M
STRATEGY
The partnership between adidas and the Hungarian national team has been seamless since 1996. For the 30th anniversary of this collaboration and the 125th anniversary of the MLSZ, the three-stripe brand created a special jersey. The first "authentic" jersey (meaning two price categories are available: the top-tier "authentic" worn by players on the pitch, and the fan version that was already available) was unveiled in Budapest on November 6, 2025. Our task was to fill the adidas Váci utca store with fans. We coordinated on-site activities that provided exclusive opportunities for supporters. The brand invited national team player Zsolt Nagy and head coach Marco Rossi to the venue, where we planned a "shorts" production combined with hosting. We challenged the interviewees with questions designed to allow the media outlets present to immediately share interesting information about the event and the jersey on their own platforms. Additionally, our interview series with András Schäfer was filmed at the national team's training camp, where we were also able to reveal interesting details to the audience.
Kit launch in social media
Pre-communication kicked off with András Schäfer, where we secretly filmed three pieces of content at the training center a month before the launch, focusing on the Hungarian jersey without intrusive advertising.
Kit release event with us
Simple 9:16 versions of the creatives made from the LIVESTREAM covers, where we used link conversion to remind viewers that we’ll meet at 20:30 on our YouTube channel.
"200,000 views per question!"
