A brand's credibility is fundamentally tied to avoiding the use of TikTok personalities from agencies who might pop up representing a competitor as soon as they get a new assignment. For us, it is crucial to provide long-term solutions, which is why Nabil from our team became the Hungarian brand ambassador for Blazepod. From the early days of TikTok, Roland from Mobilfox or Kai from Lotus Cars globally might be familiar. Both became the faces of their brands, though Roland's role was intentional while Kai's began as a coincidence. Both became synonymous with their brands; while Mobilfox was eventually able to re-energize its content marketing—though its success never matched the "Roland era"—the supercar brand Lotus saw its engagement stall due to a flood of comments constantly pointing out the ambassador's absence. In most cases, we choose to offer the longest-term ambassador solutions possible. Furthermore, for this specific device, personal encounters are vital, as the importance of using the tool doesn't always translate fully through video. We built this out together with our partner, growing from an initial 10 events to Blazepod now appearing at more than 100 events per year.