CR7 Fragrances are available at DM stores, and we were commissioned to spread this news as widely as possible. During the first campaign, we had an easy task due to the novelty of the product; for the second launch in the winter of 2023, we invoked the power of the perfume and Ronaldo using an AI solution never before seen in Hungary. This was the first "deepfake" content where the creator's face transformed into Ronaldo's. Finally, we created a storytelling video where we inspired followers with the story behind the perfume, using a play on the word "fearless."