Together, we set the goal of bringing the live magic of a football match to as many people as possible. We produce four short, punchy videos every month that primarily promote the trips, while also spicing them up with funny, lighthearted content. Every quarter, we create a travel YouTube vlog to showcase the FociTour experience in even greater detail. Our main objective is to drive as many interested people as possible to FociTour’s Instagram page and website.
TOGETHER WE ACHIEVED
New followers in the first 3 months
~
0
Youtube views
0
K
In the first quarter of the year
0
K VIEWER
STRATEGY
Our goal is to deliver funny, educational, or informative content to as many users as possible, then mix in sales-oriented images and videos among them to drive conversions in the FociTour webshop.
Liverpool ShopTour!
Entertaining content about the Liverpool shop. In the video, we look for the cheapest item in the store, as well as things we actually buy there. It's a great connection that the shop is decorated with the faces of Hungarian players.
Informative
videos!
Lesser-known information about various derbies. Based on our experience, people comment either because they knew everything or because they didn't. A simple format for promoting trips.
Travel
Vlogs!
Together with the FociTour team, we made someone's dream come true. As part of a giveaway, participants could win an all-inclusive trip to Liverpool. In this project, we managed to pull this off without the winner suspecting a thing. The video gave viewers a deeper insight into FociTour's services, highlighting that travelers simply need to sit back and enjoy the matches.
Madrid
Derby!
