Break a world record? Nothing simpler than that, but what if we didn't just do one, but two right away! This was the result of the 2023 Champions League X Lays X Freestyle FC campaign.
TOGETGER WE ACHIEVED
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breaking a world record?
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STRATEGY
World records are always inherent to extreme sports performances. In early spring 2023, we approached Lays with the idea: what if we built a 4-meter-high wall and kicked a massive inflatable ball over it? Then we upped the ante by dropping a ball from a 45-meter-high oil rig and keeping it in the air. For the former, two shoots were necessary, and the brand appeared in the most positive light possible, as superhuman performance met the highest level of visualization. In the case of the second content, however, we failed; we ran out of time and were covered in black-and-blue bruises. Moreover, the official world record at the time was 37 meters. Because of this, even before the era of AI, we ensured the success of the content with some serious masking.
Highest Defensive Wall
The first video, featuring the defensive wall, was probably equipped with the largest advertising surface ever seen in the Hungarian social media market. The 4-meter-high and 8-meter-wide wall represented 32 square meters of physical advertising in the video, which is nearly twice the size of a billboard. Due to weather conditions, we were only able to film this video on the second attempt, and it featured the most difficult shot of our social media career to date, surpassing the 3.7-meter-high shot by the F2Freestylers.
Highest Ball Control
