Presenting L'Oréal Paris products is a major challenge to a community of men and young adults who may have never primarily thought about their skin as something that needs care. The goal of the content is not just product promotion, but a form of education on the fact that there must be 5 minutes in a day when you focus on yourself.
TOGETHER WE ACHIEVED
content / year
0
watched the video to the end
0
%
organic viewer / content
0
K
STRATEGY
"Sell me this pen!" The famous line from The Wolf of Wall Street, except this time we were on the other side when L'Oréal Paris' Hungarian agency knocked on our door with the idea that they wanted to work with us and connect with potential consumers through sports. After understanding the product briefs, we work closely and with great care to dream up the necessary scripts, which we then support with a tiered advertising structure depending on how well the audience we reach resonates with the completed commercial. We felt like near-experts by the sixth piece of content, but then we had to switch tactics, as a product for women was also included in the tasks. It is a huge challenge when you have to step out of your comfort zone so that the viewer doesn't feel "well, he sold his soul" or leave a "everyone has a price" comment, but instead gives positive feedback. Looking back, we can say we succeeded in this too! (Though, if possible, we’d rather stick to the men's line.)
Sunscreen protects you
The idea presented itself by chance: we would "correct" the 4 out of 5 crossbars hit by Red Bull and Szoboszlai, while hiding the brand's new sunscreen product line between the lines. This ensures the viewer watches the content to the end and does not click away.
Haaland's
Routine
In football, it is not uncommon for professionals to live their daily lives with a routine that borders on madness. In this content, we promoted the men's skincare routine and its products by trying out the daily routine of one of the best players in the world.
Passion of getting more
Hair growth is a real taboo subject, especially when men enter the 25-30 age range. It doesn't grow the same way anymore, it's not strong enough, greying, etc. We represented all of this as the final message of a complete transformation from six months prior, while on the performance side, we built the commercial's message using tricks and heightened musical accompaniment.
Routine
Differently
