R-GOL.com
360° Marketing
Krystian Narwojsz
R-GOL.com - Marketing Supervisor
“I work with 15 countries, and the flexibility here is first-class.”
The services of R-GOL.com and our company have expanded year by year. Initially, we received an influencer marketing request tied to a coupon code conversion. Over time, with our shared strategy, we incorporated Facebook, Instagram, TikTok, YouTube Shorts, and Google Ads. With the store opening, we also started organizing billboard campaigns and events together.
WE REACHED TOGETHER
Years together
0
.
Followers
0
K+
Customer / year
0
Coupon conversion
0
Football Store (HUN)
0
.
STRATEGY
9:16 Shorts
Two core pillars: 1. POV: You’re a footballer – Every short film that the customer (footballer) can relate to. This helps grow the community. 2. Product presentation – Every third video introduces a specific product, promotion, or discount to help followers make faster purchasing decisions.
Conversion
In 2020, we launched the FF10 coupon code, which has been used by over 7,000 people in four years, generating 121 million HUF in revenue. The coupon code was placed as a tag in every video on the Freestyle FC channel, accompanied by a short CTA motto.
Brand Awareness
In today's world, trust is the key between the customer and the store. Due to R-GOL.com’s online nature, we had to convince people that the company sells only original products, not counterfeits. For this reason, we created educational "how to spot a fake" videos.
Creativity
