The services of R-GOL.com and our company have expanded year by year. Initially, we received an influencer marketing request combined with a coupon code conversion; then, through a joint strategy, we now organize Facebook, Instagram, TikTok, YouTube Shorts, and Google Ads campaigns together, as well as billboard campaigns and events following the store's opening.
TOGETHER WE ACHIEVED
Online football store
in Hungary
in Hungary
0
.
Instagram follower
0
K
Tiktok follower
0
K
Coupon code conversion
in 2025
in 2025
0
online shopper in 2025
0
STRATEGY
The marriage of Hungary's largest football YouTube channel and one of Europe's largest football shops is partly based on mutual interest and partly love at first sight. It is not difficult for us to create something big here, but we are also responsible for sales in addition to marketing. In 2020, before us, the company could not even reach 5,000 customers on the market, whereas with us, this number showed a result of over 600% higher in 5 years. The plan is always twofold: on one hand, the experience and love of football connect us, while on the other hand, product demonstrations help increase online sales. Our goal is community building, ensuring that the customer and viewer always think of the brand such that if you buy shoes here, you are buying an experience, not just the product.
9:16 Shorts
Two pillars: 1. POV: You are a footballer – i.e., all short films that the customer (footballer) can identify with. This is how we grow the fanbase. 2. Product presentation: Every third video is a presentation of a specific product, sale, or promotion to the follower, which helps facilitate faster purchasing decisions.
Conversion
In 2020, we launched the FF10 (now FFC) coupon code, which has been used by more than 10,000 people over 5 years. We placed the coupon code as a tag in every video running on the Freestyle FC channel, accompanied by a short CTA.
Brand awareness
In today's world, trust is the key between the customer and the store. Due to the online nature of R-GOL.com, people had to be convinced that the company does not sell fakes, but that every product is original. For this reason, we created educational "spot the fake" videos.
Creative
