Do you know that moment when the client informs you at the very last second that the entire basic concept needs to be modified due to third-party intervention? That’s exactly what happened to us regarding the Puskás Scratch Card, and in the end, the client received linked content that perhaps turned out even better than if only a single piece of content had been made. The story begins with Szerencsejáték Zrt. launching a scratch card in honor of the legendary Hungarian player, Ferenc Puskás, ahead of the 2024 European Championship. Our pitch was that our most popular YouTube content is a Ronaldo vs. Messi video, largely inspired by Epic Rap Battles of History. What if we compared the stats of Puskás and Pelé? Then came the cold shower: make it Cristiano Ronaldo instead. The situation was difficult because, as great as Ferenc Puskás was, he was never quite as good as the Portuguese messiah. Because of this, we split the content and linked it as a two-part series. This was already their second commission, as six months earlier we had promoted Tippmix Pro by asking well-known players, commentators, and experts to decide whether a remade version of a football commercial was real or manipulated.