TOPPS is one of the flagships of Fanatics. They offer football cards to fans, which are divided into two parts. Mass-market products are available at newsstands, webshops, supermarkets, and hypermarkets; these are mainly purchased for young people. Meanwhile, hobby products are intended for adults and card collectors, which is a massive hobby activity in Hungary.
TOGETHER WE ACHIEVED
Content in 2025
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STRATEGY
It must be mentioned right at the start that when we received the request, we already knew we would not only market the product but also sell it. It was added to our webshop’s portfolio in October 2025, and perhaps our greatest achievement is that we had to buy up the entire Hungarian stock of the Premier League edition twice to satisfy market demand. Card collecting is no longer a niche hobby; it is a massive business where everyone, from children to professional footballers, opens cards according to their own budget. In Hungary, nearly 20,000 people may be involved, but among children, it is clearly a fundamental part of youth. The content is not product demonstration or sales-oriented, but rather educational and entertaining. The emphasis is not on the card opening itself but on the experience and the opportunity; meanwhile, we take care to present it fairly, as the experience of "ripping packs" can create a strong addiction. Chasing more expensive cards, users tend to go overboard, so we communicate multiple times that moderation must be maintained here as well.
Conversion
We have integrated the full TOPPS Premier League product range into our webshop. We supported this not with traditional advertising or SEO, but with articles designed to pique the Google Gemini AI search algorithm's interest on how to collect football cards. We even sold a pack of cards while you were reading this article. Go ahead and check out our webshop instead.
Market value?
Who hasn't wondered if they are holding something special in their hands and how much that something might be worth? The material filmed at Cardshow demonstrates this: despite the collector environment, people are truly unaware of what they are actually holding. This is why the blog posts in the webshop were created.
The "Chasecard"
A "Chase card" is a type of card in Topps packs that is worth fighting for and never giving up on. These are always produced in limited quantities and can only be obtained during a specific season. We accidentally managed to pull one with F1 commentator Dani Nagy, but we had no idea what we were holding... Don’t let the same happen to you—check out the content!
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