The HONOR 400 series was introduced to the Hungarian market in early May 2025. Based on the partner's request, we placed content-based focus on two main innovative features of the phone: the AI camera and the image-to-video function. The target audience consists of members of Gen Z and Gen Alpha, who show an increasing rejection of AI support in terms of content consumption; therefore, we created storytelling frameworks that present the AI functionality in the latest Honor phones as a helpful little assistant.
TOGETHER WE ACHIEVED
retaining attention with advertising!
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STRATEGY
On the influencer side, the hardest part of 2025 trends is ensuring that the content and advertisements for a phone primarily targeting Gen Z are actually consumed rather than scrolled past. It is no longer about capturing the viewer's attention in 1-2 seconds, but in a fraction of a second; if they don't see something that sparks their interest, we lose a viewer who could have been a potential buyer. Additionally, it was a challenge to present the product features based on the provided briefs in a way that was exciting rather than just dry information. We introduced the phone to the audience through 4 different videos with short, weekly, engaging creative content, the concepts of which you can read here.
Presentation
The HONOR team organized an event where the HONOR 400 phone was introduced in Hungary for the first time in the world. In this case, only an announcement was made, where the most fundamental innovations were presented through one's own hobby/profession.
Image to Video?
Using AI, the HONOR 400 is capable of creating short, non-prompted videos from images, which is ideal for turning old photos into memories. It was important not to exploit family emotions; instead, we used a previous Juventus memory, where a photo taken with a then-unknown player—who has since become one of the best in the world—was transformed into a video.
Did You Know?
AI permeates our daily lives. This is a fact—just as the claim that left-footed players are more skillful in football? We sought the answer to this through a scientific article, physics, and the AI functions of the HONOR 400, analyzing one of the most exciting elements of football, the penalty kick, in an entertaining yet scientifically grounded way.
Extreme Heat
