Store marketing is far from our expertise, but here we still had to "cook." How do we entice customers into the store when online sales have dominated the football retail business for years? We achieved 3.5 million organic views in six months. What would have happened if we had used boosting as well?
STRATEGY
I encountered my favorite piece of store marketing when I was 4 years old. My parents were buying a child seat for my sibling in a baby store. At the checkout, if you rolled two 6s with two dice, you got a 50% discount. For adults, this is just fun, but as a child, it became clear through my parents' offer: "If you succeed, you get this discount as pocket money." (It didn't sound exactly like that; they bought me the Lego set I wanted.) We applied this same principle in this project. For people, it’s not the percentage that matters, but the concrete amount. How much more stays in my wallet? Or what do I gain by going there? Let's look at a few examples we applied in the store at 81 Andrássy út.
Who is the G.O.A.T.?
Our collaboration began in July 2025, and we had to start with something serious. To do this, we installed two coin-operated display cases. One featured Messi's jersey and figure, while the other had Ronaldo's. We placed 1,000 coins at the counter, and everyone who made a purchase could vote. We closed the one-month campaign with 600,000 organic views and a 12% increase in sales.
Data Collection
Win a Champions League ball by telling us which team is your favorite! In addition, by providing your email address, we can send you a newsletter with the latest news from the football shop. We collected 400 email addresses in just one month! We reached 250,000 views, which isn't that high, but we closed the month with our best sales ever!
1+1=Ball
A copy of the aforementioned concept (the dice game). Score two goals and win a World Cup ball + a 15% discount. Only Ronaldo has scored this many goals in his career, that's for sure. For this one, we also received influencer support from the store so that our faces wouldn't be the only ones featured in the videos. Incidentally, we generated 1.3 million organic views.
Take off the jersey
