My responsibilities included creating short-form video content and building the club's official TikTok page from scratch, blending creative and humorous content with materials encouraging ticket purchases. The goal is to engage the younger generation through social media platforms, fostering a connection that later leads them to purchase tickets for matches. Every season opener is a key period, during which we designed the graphics for matchday creatives, goalscorers, and ticket sales.
TOGETHER WE ACHIEVED
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STRATEGY
The concept was to create high-quality, humorous content that allows a glimpse into the players' personal space, following the model of top European clubs. I consider it one of our greatest successes that we were the first Hungarian club to put a major focus on this, and since then, several clubs have clearly followed our lead, allowing DVSC to call itself a pioneer of sorts. A noticeably larger youth fan base emerged, regularly watching our content, which was also reflected in the matchday attendance; with an average of nearly 6,000 spectators, we finished in third place alongside clubs like Nyíregyháza and Diósgyőr.
Q&A?!
Q&A videos with personal questions, such as their favorite restaurant or favorite clothing brand. Fans are always curious about how football players spend their daily lives, where they eat, and what their hobbies are; we gave them insight into this through these questions.
Video from the locker room!
One of the favorite types of content for Debrecen fans is when they feel like they are part of the locker room. They gain insight into how the players experience victory after a major derby.
Training videos!
Most of the training sessions end with shooting drills, where a few gems can be captured almost every time. The viewers' reactions are mixed: some doubt whether they will see this replicated in matches, while others are happy to see the players practicing long-range strikes. The point remains the same: it evokes emotion from people.
Funny content!
